Occupying a 2,200 sq ft space across two floors in the newly redeveloped, multi-use Ilona Rose House at 12-13 Greek Street, The Little Scarlet Door is the group’s first central London venture and joins The Little Yellow Door in Notting Hill, The Little Blue Door in Fulham and The Little Orange Door in Clapham. The location of the The Little Scarlet Door is delivered at the basement of the Social Housing built by Soho Estates on Greek Street.
The Little Scarlet Door represents a step change for the group – whose existing neighbourhood locations take a lead from the quintessential maisonette London flat – and will feature open plan New York loft-style interiors by Behind the Doors Design with exposed brickwork, raw plaster, concrete flooring, industrial finishes and fittings, floor-to-ceiling tiling, leather and velvet upholstery and a bold colourway of reds, pinks, greens and neons throughout. Free of signage, only a standalone scarlet red door will mark the entrance to the bar on Greek Street.
As in the other locations, the bar is located in the kitchen of the fictional flat share, while a range of areas include ‘the nook’, ‘the breakfast table’, ‘the laundry room’, a communal shower complete with rubber ducks and shower caps and the Warhol-inspired silver ‘vault’ offer a choice of spaces for drinking and dining. Vinyl records, neon artwork, board games and bookshelves, complete with the flats shared collection, bring a unique lived-in quality to the space for which the group is known. The lower ground floor will also be available for exclusive hire for private house parties.
The menu – encased in the flats communal diary and photo albums – will feature sharing cocktails served out of the kitchen in vases and mixing bowls such as the Little Miss Sunshine (Hendricks gin, Reyka vodka, St Germain, apple, rosemary and sage) alongside signature serves all named after the flat’s favourite TV shows and movies such as the La La Land (42 Below vodka, raspberry, Martini Rose, Mozart White, vanilla) – or the House Punch (Bacardi spiced rum, Toti dark rum, Wray & Nephew rum, guava and fruit juices). Light bites and party
nibbles will include charcuterie boards, mezze plates, artisan toasties, spiced skewers and Vietnamese meat balls.
Of the opening, Co-Founder and Director Kamran Dehdashti comments, “We are so excited to be opening in Soho and for Scarlet to join our eclectic family of flat parties. It’s long been our goal to open in Soho – an area with rich history, a naughty vibrancy and a sizzling energy that excites us all – and we know that Scarlet will fit right in. We’ve created something noticeably different in Scarlet, while holding onto the character, quirks and nuances that everyone loves about the Doors.”
Co-Founder and Director Jamie Hazeel adds, “The Little Scarlet Door marks a key milestone for the group, which sees us travel beyond South and West London for the first time. We’ve had our eyes peeled for the right site centrally for some time and are delighted to have found a home in a building and location steeped in Soho’s signature heritage... With its industrial inspired décor, Scarlet is giving another twist to the brand - it really is going to be the ultimate house party!”